Catch compliance issues in emails before they reach customers.
Automatically check rendered emails against your compliance policies — required logos, disclaimer text, bonus-term prominence, links, and content embedded in images.
Why it matters
"Traditional email checks inspect HTML. Your customers see a rendered creative — where legal text, offers, and required logos may live inside images."
Verify visible content
Including text and logos embedded inside images — not just HTML source.
Automate repeatable checks
Define your policy once. Run it consistently across every campaign.
Produce evidence for review
Every run generates a PDF audit report for human approval.
What it checks
Checks against your configured policy
Six capability areas that cover the real compliance risk in regulated email marketing.
Required logos and visual assets
Verify that mandatory brand marks, certification logos, and responsible-gambling assets are present and visible in the rendered email.
Required and forbidden text
Detect missing disclaimer copy and prohibited wording — even when text is embedded inside promotional banners or images.
Disclaimer visibility and prominence
Check font-size relationships between offer headlines and terms text against your configured policy thresholds.
Link, domain, and UTM validation
Confirm every URL points to an approved destination and that required tracking parameters are present and correctly formed.
Contrast and text readability
Measure text contrast against backgrounds, including within images, to ensure required notices meet visibility standards.
AI-assisted content review
Apply natural-language guidelines to assess promotional wording, tone, and content against your compliance policy.
How it works
From policy setup to evidence-backed report
Define your compliance rules
Create rules that capture each check your policy requires — required assets, text patterns, link validation, prominence thresholds.
Organize rules into a Rule Set
Group rules into a Rule Set that represents one policy. Run different rule sets for different markets, brands, or email types.
Send an email, HTML, or image
Trigger a check by sending a real email to a compliance address, submitting HTML via API, or uploading a rendered image.
Create a Compliance Run
The platform records the run, links it to your Rule Set, and queues it for processing.
Render and extract visible content
The email is rendered as a recipient would see it. Content inside images is extracted using computer vision.
Apply your Rule Set
Each rule is evaluated against visible content. Evidence — including annotated screenshots — is captured for every finding.
Review evidence-backed results
A PDF audit report shows pass/fail outcomes with evidence behind every verdict, ready for human review and approval.
Evidence-backed results
See exactly what passed, failed, and why
Every compliance run produces an annotated report with deterministic findings — not guesses.
Example finding
Bonus terms prominence — Failed
Required: terms text at least 90% of offer headline height
Detected: 18 px terms vs. 36 px headline — 50%
Required responsible-gaming logo detected
Bonus terms too small — 18 px vs 36 px headline (50%)
CTA destination approved
Built for the real workflow
Automate the repeatable checks. Keep people in control of approval.
The platform assists human review — it doesn't replace it. Marketing teams get fast, consistent pre-checks. Compliance reviewers get exceptions with evidence, not a stack of unverified creatives.
Marketing submits campaign
Via email or API
Platform checks configured policy
Automated, consistent, instant
Reviewer receives exceptions and evidence
Clear findings, not noise
Human approves or sends back
Full control stays with your team
Industry use case
For iGaming marketing emails
iGaming operators face strict requirements on how promotional emails present bonuses, risk warnings, and certification marks. RuleRun checks the rendered email against your configured policy automatically.
Explore iGaming compliance- Verify responsible-gambling notices
- Check required age and certification assets
- Validate bonus wording and terms prominence
- Prevent unapproved links, domains, and tracking parameters
- Review rendered creatives that contain text within banners
Integration
Fits the way your team already creates campaigns.
Three ingestion methods — from zero-code email to full API automation.
Email ingestion
Send a real marketing email to a unique compliance address. No integration required to get started.
API for HTML or images
Submit an HTML template or rendered screenshot via REST API. Integrate into your existing campaign workflow.
Compliance API for automated workflows
Trigger compliance runs programmatically from CI/CD pipelines, approval tools, or AI agent workflows.
API documentation available for authenticated users. MCP integration coming soon.
Pricing
Simple, transparent pricing
Starter
For trying a policy in a live workflow.
- 1,000 runs / month
- 3 rule sets
- 30-day retention
Pro
For regular campaign review.
- 10,000 runs / month
- Unlimited rule sets
- 5 API keys
- 12-month retention
Enterprise
Higher volume or tailored requirements.
- Unlimited runs
- Custom rule sets
- Dedicated support
Also available
Need a tailored compliance workflow?
We also design and build custom solutions for teams that need more than the core product — bespoke rule engines, AI agent integrations, and fully custom approval systems.
Discuss a custom project- Custom email/content compliance systems
- AI-agent and MCP workflow integrations
- n8n and no-code approval automations
- Compliance workflow consulting and implementation
FAQ
Common questions
Turn your existing checklist into a repeatable compliance workflow.
Start with your current policy. Define rules once. Run checks automatically across every campaign.